I'm not in Love

I remember us listening to I’m not in Love by 10cc on vinyl when we were about 16, and, at first, thinking it was a beautiful love song. You know, just judging by the music and tone etc. But then we listened, like reeally listened, and realised it was in fact one of the cruellest songs ever written. Seriously, these lyrics are such “you-won’t-be-needing-this-anymore-ripping-heart-out” type material. Evil! That said, I had an occasion in which I could have sung it recently.
Anyway – read it and weep:

I'm not in love, so don't forget it
It's just a silly phase I'm going through
And just because I call you up
Don't get me wrong, don't think you've got it made
I'm not in love, no-no
(It's because...)

I like to see you, but then again
That doesn't mean you mean that much to me
So if I call you, don't make a fuss
Don't tell your friends about the two of us
I'm not in love, no-no
(It's because...)

I keep your picture upon the wall
It hides a nasty stain that's lyin' there
So don't you ask me to give it back
I know you know it doesn't mean that much to me
I'm not in love, no-no
(It's because...)

Ooh, you'll wait a long time for me
Ooh, you'll wait a long time